TOHA is a child of this endless & infinite journey. It’s a platform for those millions of artists and art forms spread across the nation, who we meet whilst the journey continues. Each state of our wonderful country has artforms that are par excellence but unfortunately, some are on the verge of extinction. Covid 19 pandemic made matters worse for our craftsmen and artists, we witnessed some of the finest artists have to give up art to survive through the period. That is when Toha began its own journey, to ‘revive to survive’.

Toha has taken baby steps and is currently working with artisans of 5 states, but the journey has only just begun and Toha intends to reach all corners of our incredible country, discover and reinvent the unbelievable art forms and make them suitable for modern Indian homes.

Toha's Vision

As of today, Toha is working with women’s groups in Uttar Pradesh who weave beautiful, eco-friendly ad sustainable baskets in all shapes and sizes. Toha is also working with weavers and craftsmen in Jammu & Kashmir and reviving the art of crewel embroidery & papier mache. We also procure the best saffron from Kashmir and make it more accessible to you. Toha has also reached the new state of Telangana and is sourcing beautiful Ikat weaves and producing home décor items fit for the corner of your house.

Gond artists of Madhya Pradesh have also joined our family and are making exquisite household items to add tradition to your modern utility items. Also, the crochet and macrame artists of Delhi are a part of the Toha family along with self-help women’s groups that help us stitch fabric into dreams.